Working in Marketing

The global marketing industry is worth over $1.7 trillion. Marketing pays; there is a lot of money to be made in this industry. The top 10 highest-paying marketing jobs include chief marketing officer (CMO), vice president of marketing, global marketing manager, demand generation director, content marketing director, product marketing manager, Senior Marketing Executive, channel marketing manager, creative director, marketing director, and demand generation manager.

Extra information about Senior Marketing Executive


The Marketing Industry


The marketing industry has many opportunities. A marketing career can involve researching, developing, and coordinating all facets of a company's marketing efforts.


- You can find job opportunities in digital marketing, market research, public relations, creative advertising, and event planning.


Why Should You Go Into The Marketing Industry?


1. Marketing is Cool


Marketing is something that you will enjoy doing. To see how cool marketing is, just take a look at the top ad campaigns of the 21st century including the Share a Coke Ad and the Just Do It ad by Nike. All these were created by marketing professionals.


- By being in the marketing industry, you will have the opportunity to create something impactful that can be viewed by millions of people all over the world.


- Marketing is one of those careers that are not boring.


- The fun part of marketing involves creating something out of nothing. If you thrive in challenges, you will enjoy marketing. As a marketer, you will solve problems and help companies market effectively.



2. Marketing is a Big Priority in Many Companies


Many companies prioritise marketing. You can have the best product in the world but if it is not marketed effectively, it will be worthless.


- As a successful marketer, you will be respected because of the important roles that you play.


- Because marketing is a big priority for businesses, getting a job is easy. You can work in almost any industry. Marketing career opportunities are endless.



3. High Pay and Stability


Some careers and industries experience fluctuations in pay and job demand. However, companies will always need marketing. During hard economic times, most professionals including accountants and engineers can be laid off. However, the marketing department will be left untouched because a company will still need to sell products.


- From 2020 to 2030, the overall employment of marketing jobs is expected to grow by over eight percent.


- According to the US Bureau of Labor Statistics, the average annual salary for market research specialists and analysts is around $68,000.


- A chief marketing officer can earn up to $253,000.



4. Flexibility


If you lose interest in one marketing niche, you can easily shift to another marketing niche. A specialist who manages internet marketing campaigns can easily transition to become an ad account executive.


5. Growth


There are plenty of opportunities for growth in the marketing industry. If you are determined, you will reach far in your marketing career.


6. Entrepreneurship


The skills acquired in the marketing industry can help you to become a successful entrepreneur. Some of the richest people in the world started as marketers.


Marketing Is an Exciting Career


Marketing involves meeting interesting people and doing exciting tasks. If you enjoy socialising, you will love marketing.